Kicking off September in style, we sponsored and offset the carbon emissions of an event part of New York Fashion Week, one of the pinnacles of the global fashion calendar. For the second time on a runway in the Big Apple, we were responsible for the skincare and for neutralizing the CO2 of PatBo's show, a brand by Brazilian designer Patricia Bonaldi.
Since before it took place, we were really looking forward to sharing every detail of this experience with you! And here they are, the images from the backstage of the runway show. You can see a lot of Simple Organic, sustainability, and Brazilian beauty and fashion taking over the world. Check them out!
SIMPLE ORGANIC BACKSTAGE AT NYFW
SOME OF THE PRODUCTS USED TO PREP THE MODELS' SKIN: EYE BALM, ROSEHIP OIL, GABA SERUM, FACIAL BLENDING AND MICELLAR WATER
THE BODY SKIN FROM OUR SPF LINE (SOON AVAILABLE IN THE US) ALSO USED TO HYDRATE AND GIVE A GLOWING EFFECT TO THE MODELS' BODIES
While we were responsible for skincare at the show, the makeup was created using Bruna Tavares' products. The Brazilian brand, the namesake of the iconic Brazilian influencer, is also finding success both in Brazil and abroad. Haircare, on the other hand, was sponsored by the Brazilian company Braé.
PATRICIA LIMA, FOUNDER AND CEO OF SIMPLE ORGANIC BACKSTAGE AT PATBO'S SHOW AT NYFW
SIMPLE ORGANIC + PATBO: LONG-STANDING PARTNERSHIP
We debuted at New York Fashion Week in 2021 when Patricia Bonaldi invited us to be responsible for the beauty of her fashion show. We were the first Brazilian brand at the helm of beauty at NYFW. For the occasion, the goal was to enhance each model's natural skin in a cast that included supermodel Alessandra Ambrósio.
PATRICIA LIMA AND PATRICIA BONALDI HUG AFTER PATBO'S SS24 SHOW AT NYFW
We are thrilled to have repeated this partnership during the 2023 event, where this time, besides providing skincare products, we were responsible for neutralizing the event's carbon emissions and leaving a positive impact on the planet.